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Posts Tagged ‘Online

Three-quarters of U.S. consumers prefer buying insurance products through agents and other trusted sources, but younger and higher-income consumers are more inclined to purchase products via the Web than through an agent and are more inclined to switch insurers, according to findings of a survey of more than 1,000 U.S. consumers conducted by Burmuda-based Accenture.

Accenture commissioned a survey of 1,005 citizens at least 18 years of Read the rest of this entry »

New research by Canal Partner indicates that personal lines P/C insurers spent $387 million on online advertising in 2008 up nearly 25% over 2007. In the research findings, spending was broken down into three primary categories: paid search, display advertising, and online leads. While currently small, the online video advertising and social media marketing categories are gaining significant traction.

?Insurance carriers recognize that Read the rest of this entry »

New research by Canal Partner indicates that personal lines P/C insurers spent $387 million on online advertising in 2008 up nearly 25% over 2007. In the research findings, spending was broken down into three primary categories: paid search, display advertising, and online leads. While currently small, the online video advertising and social media marketing categories are gaining significant traction.

?Insurance carriers recognize that Read the rest of this entry »

New research by Canal Partner indicates that personal lines P/C insurers spent $387 million on online advertising in 2008 up nearly 25% over 2007. In the research findings, spending was broken down into three primary categories: paid search, display advertising, and online leads. While currently small, the online video advertising and social media marketing categories are gaining significant traction.

?Insurance carriers recognize that Read the rest of this entry »

New research by Canal Partner indicates that personal lines P/C insurers spent $387 million on online advertising in 2008 up nearly 25% over 2007. In the research findings, spending was broken down into three primary categories: paid search, display advertising, and online leads. While currently small, the online video advertising and social media marketing categories are gaining significant traction.

?Insurance carriers recognize that Read the rest of this entry »

New research by Canal Partner indicates that personal lines P/C insurers spent $387 million on online advertising in 2008 up nearly 25% over 2007. In the research findings, spending was broken down into three primary categories: paid search, display advertising, and online leads. While currently small, the online video advertising and social media marketing categories are gaining significant traction.

?Insurance carriers recognize that Read the rest of this entry »

New research by Canal Partner indicates that personal lines P/C insurers spent $387 million on online advertising in 2008 up nearly 25% over 2007. In the research findings, spending was broken down into three primary categories: paid search, display advertising, and online leads. While currently small, the online video advertising and social media marketing categories are gaining significant traction.

?Insurance carriers recognize that Read the rest of this entry »