Insurance News

Aflac Teams ‘Up’ With Disney-Pixar

Posted on: May 13, 2009

COLUMBUS, Ga., May 6 /PRNewswire/ — Aflac today announced that the Georgia based insurance company has teamed “Up” with Disney-Pixar to produce a television commercial utilizing their unique brand of animation. The ad will feature movie characters from “ Up “, Disney-Pixar’s first ever 3-D film, and the Aflac Duck demonstrating how Aflac policies help protect you when injury or illness threatens to derail your dreams.

Aflac also created a new “Up” – themed paint scheme, featuring Disney-Pixar characters, for the Aflac 99 Ford Fusion that will be driven by Carl Edwards at the Southern 500 NASCAR race at Darlington Raceway. The race will be nationally televised on the FOX Network on May 9, 2009, where the new ad will debut.

“We are pleased to have partnered with Disney-Pixar to create our first new ad using the tagline ‘We’ve Got You Under Our Wing,'” said Aflac Senior Vice President and Chief Marketing Officer Jeff Charney. “This commercial reminds all of us about the importance of having a financial plan for life’s unexpected events.”

ABOUT THE MOVIE

From Disney-Pixar comes UP, a comedy adventure about 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America. But he discovers all too late that his biggest nightmare has stowed away on the trip: an overly optimistic 8-year-old Wilderness Explorer named Russell. From the Academy Award®-nominated director Pete Docter (“monsters, Inc.”), Disney-Pixar’s UP invites you on a hilarious journey into a lost world, with the least likely duo on Earth. Opening nationwide on May 29, 2009, UP will be presented in Disney Digital 3-D(TM) in select theaters.

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